Many companies use SNS such as Facebook, Twitter, LinkedIn, and Google+ to engage and interact with each other in order to increase their online presence and brand power.
Nowadays, new SNS is born almost every day. Few companies have succeeded as big as Facebook, but some have gained explosive popularity on the Internet.
So this time, I’d like to introduce eight questions to help you decide whether the new social network is suitable for your sales and business, and whether it is effective in attracting prospects . ..
8 items to ask yourself when deciding whether to use SNS
1. Who is the user
Find out about your social media targets and see demographic information. This survey is something that anyone involved in advertising or business communication does, so I don’t think it’s particularly difficult. Consider the following six simple questions.
- Who is using
- What purpose are you using
- When are you using
- How you use it (mobile or desktop)
- Why are you using
- How long have you been using
For example, most Pinterest users are women. Eighty percent of all users are women and nearly 30% are between the ages of 25 and 34.
In addition, users spend an average of nearly 98 minutes a day browsing Pinterest’s site. Think about whether such an audience matches your target.
If it doesn’t match, consider tailoring your product to the needs of these audiences. If you think it’s no good, please give up. Don’t just think about forcing yourself to change your business model.
2. Is the use likely to continue for a long time?
I don’t think it’s a mistake to think that people who have been using a particular SNS early on will eventually become enthusiastic users. However, I think that the behavior of jumping as soon as it is announced is more common among people who are informed and sensitive to fashion.
Therefore, I think it is necessary to look ahead, that is, to make inferences based on at least some grounds, rather than fortune-telling the future.
There are always exceptions to things. In addition, some SNSs are so popular that they are predominant in the world. Who would have predicted that Facebook would grow to be a representative of SNS as it is today?
Companies can use Facebook to communicate directly with their customers, which is useful as a premier network for social engagement, helping to build dialogue and brand loyalty. Considering this, it is important to keep an eye on the future of SNS, which is judged to not match your business immediately after its appearance, as the situation may change someday.
3. Is word-of-mouth marketing possible?
Word-of- mouth marketing has long been known to be one of the most effective marketing initiatives.
When evaluating social media, I think it is necessary to find out if users can influence many people around them by sending voices about their content and products on the network.
For example, follow or retweet on Twitter, or share or like on Facebook. Also, Google+ users can do word-of-mouth marketing very effectively.
In this way, we can expect great opportunities by incorporating SNS that enables social sharing and is effective for word-of-mouth marketing.
4. What are the topics that are likely to be trending?
It’s also important to know what topics are often covered on that social network. Find a site that matches your company by focusing on whether your content, products, and services match trending topics, or if there are forums or groups of people who are interested in a particular theme or topic.
Content shared on Facebook and Twitter is so widespread that it is suitable for marketing by many companies. But for a niche business audience, I think you should choose LinkedIn or an industry-specific social network.
If the network is used by people in the same industry, the information shared there is often more specialized than other networks. For example, LinkedIn’s group gives you a pretty niche and great opportunity to network with others in the industry. Keep this in mind as you choose the best site to share your content with.
5. Can many other people see the content on the network?
When deciding whether to jump into a new social network, it’s also important to consider how many people will see your company and its content. If you’re embracing a new network, you should choose one that can extend your reach and increase your presence over your peers.
On Facebook, for example, the EdgeRank algorithm largely determines whether corporate content is displayed in fan feeds. On the other hand, Pinterest has a unique feature where photos are displayed in chronological order, and each time someone repins, the photo is displayed at the top.
As a result, even small businesses can see content next to large businesses and well-known sort readers. Pinterest also works with Facebook and Twitter, making it easy to post new photos to those three networks, dramatically increasing your pin reach.
6. Is it possible to create new types of content in line with innovative SNS?
It’s important to understand your company’s limits, but think about taking it one step further to reach areas you haven’t stepped into before. You will definitely have a chance to do so.
If you use your creativity and think about things out of the box, you may come up with ideas for companies and customers to use their products in completely new and different ways.
This will create new appeal for your brand and may even expand your target to new markets. When a new social network becomes explosively popular, consider whether you can create your own content in line with the innovative methods created by the tool.
For example, if you were suddenly asked to create content on YouTube, you would be in trouble. But I’m not required to make an Emmy-winning video.
7. How much time and resources do you need to use the SNS?
Do you have time to start using your new social network? Many business owners and market managers already have an unacceptable amount of work. Moreover, it can be dangerous to add more jobs.
Also, as the number of networks you use increases, the overall effort increases, and you may rarely be able to post content to any network.
To improve your ROI, you need to choose the right two or three important networks and use them well to get the most out of each. Before you start using a new social network, it’s wise to find out how much effort it will take.
The four major social networks, Facebook, Twitter, LinkedIn, and Google+, are all designed to make it very easy to share content. But no matter how easy it is, you can’t increase your share unless you’re sure you’re offering quality content.
By carefully creating a lot of business blogs, eBooks, webinsers and other content over time, the chances of your content being shared are greatly increased.
8. Can you expect to improve ROI?
Even considering the time it takes to start using the network and share content, it’s a useful tool to help raise corporate awareness, establish thought leadership, attract inbound prospects, and grow your business. Do you think
If you’ve read up to the seventh question in this article and somehow think of how to use the new social network, I think you should try it once. If it doesn’t take too much time or money, it’s a good idea to test it to see if it’s worth it.
However, to track the effectiveness of your social media, you need to choose the right tools to measure traffic, prospects, and customer acquisitions.