Social networking services (SNS for short) are online platforms where people from different parts of the world interact with each other for a variety of purposes, including business, trading, and chat. The most well-known social networking services include Facebook, YouTube, Instagram and LinkedIn. Social networking services have become very popular for a variety of purposes, such as entertainment and instant messaging, and the vast majority of people use these services to advertise and drive their business.
What is SNS advertising?
SNS advertising is a type of advertising that relies on social networking services. People and business people promote their products and services on online sites such as YouTube and Facebook in a variety of ways, including targeting specific audiences who may be potential customers. This prospect is customerized through a digital marketing process. In this way, the circle of business and success is boosted several times.
Web promotion Base advertising
Ad network advertising, represented by GDN and YDN, is the most standard advertising method among many advertising methods.
Ad network advertisements are often used as the mainstay of web promotion by many companies because they can secure a huge amount of distribution.
Ad network advertising is an advertising method that collects a large number of advertising media media to form a unique “network” and delivers the advertisement on the large number of websites. It can be delivered to various media or offline. It is attracting a lot of attention because it can be distributed with a clear target, such as being able to utilize the data of. Ad network advertising has a large number of media menus.
Benefits of SNS advertising
Previously, traditional advertising methods were used (and are still used). Advertising with billboards and various other methods is not effective enough due to some drawbacks and limitations. On the other hand, SNS ads are not only cheap and sometimes free, but also have many advantages over traditional methods. Below are some notable benefits of social media advertising.
Target readers or viewers
The huge advantage of social media advertising is that you have control over your audience. Traditional types of advertising usually force everyone to see the ad. Your ads will appear regardless of whether you are interested in the product, which can adversely affect your company’s reputation. On the other hand, in SNS ads, the audience is selected and the ads are created accordingly. Ads are delivered by the audience who want to see them and are made in a way that resonates with the audience. This allows your company to connect with potential customers who are more likely to convert than customers who are completely uninterested.
One of the drawbacks of traditional advertising is that it has a limited audience. If signs or advertising banners are placed on the building, people can only be reached from that particular area. However, SNS ads can be seen in the global community. More than 3 billion people use smartphones around the world, and these 3 billion people are undoubtedly using the Internet and social networking services on their smartphones. Once your ads are on the Internet, they will be accessible to these 3 billion people from anywhere in the world, without regional, language, or cultural boundaries. The larger the audience, the larger the number of potential customers, and as a result, the larger the number of customers. In this way, social media advertising can prove to be very useful for businesses that want to reach a larger audience, creating great opportunities for businesses that want to expand globally.
Improving brand awareness and loyalty
With billions of internet users every day, social media advertising is the best way to increase brand popularity and awareness. The same people who see these ads can easily share the content and distribute it to others. By sharing the products that people like and including positive feedback, others can be sure that the company is credible. Of course, the opposite can happen. Customers share negative reviews and encourage others to avoid the company. Acquiring highly loyal customers with high customer satisfaction leads to more opportunities to acquire new customers.
Easy and quick approach to customers
The drawback of traditional advertising is that communication between the customer and the provider only occurs when the customer contacts the supplier. Advertising on social networking services has enabled service providers to reach out to customers who visit your site. Ads are served on other websites and are also seen by customers who are browsing the Internet for entertainment but are not shopping. This has proven to be very beneficial to business growth and boost, as customers can easily approach it.
Provide complete details about the product
Social media advertising allows customers to get complete details about the product or service being advertised and to browse related items similar to what they are looking for. Users are first attracted to the ad and go to the product page where they can get a more complete presentation of the product. The information they obtain can influence your purchasing decisions. Depending on space and advertising duration, this opportunity may not be possible with traditional advertising.
Marketing rate / price reduction
Traditional advertising methods are expensive and can be very expensive in relation to conversion rates. In addition, advertisers had to invest large sums of money in ads that were displayed for a given period of time. SNS advertising has eliminated this problem and provided enterprises with advertising capabilities with higher conversions and lower costs. Most social networking services offer the ability for businesses to adjust after budgeting. This can reduce the cost of advertising that can be used for other business activities.