if you haven’t focused a lot on your social media strategy with everything that happened so far by 2020.
With the spread of smartphones, social media has spread to a wide range of generations. In recent years, not only the distribution of information, which has a great influence on the consumption behavior of users, but also services that allow customers to directly purchase products and services and make payments have become widespread, and they are becoming established as a living infrastructure.
In addition, by expanding the mechanism to support individual creative activities, such as providing a function that allows individuals to receive compensation by transmitting information through photos and videos through social media, information transmitted by individuals and companies Distribution volume continues to increase.
Against this background, social media is gaining more and more attention as an investment target in corporate marketing activities.
In this survey, the annual expenditure for marketing by companies using social media is defined as the “social media marketing market”, which is classified into five segments, and each is estimated and predicted.
Facebook is no longer new. And not all companies need it. However, things have changed a lot since Facebook first entered the marketing scene. Facebook is now the world’s largest social network, selling products through 360 ° videos and chatbots, and becoming a major source of information for about two-thirds of the total population, something you couldn’t imagine 10 years ago.
Facebook has 1.56 billion daily active users . In other words, it is about five times the population of the United States, or more than 20% of the world’s population. Moreover, the number of users is still increasing .
And it’s not just the huge number of users that are growing. Users spend more time on Facebook. Globally, the average user spends about an hour a day on Facebook. Considering that the average sleeping time of a general person is 8 hours, about 7% of the time spent awake is absorbed in SNS.
For many, Facebook is like the Internet itself. But how many people are making the most of it in their business?
Facebook pages are a great starting point for your company to market to its primary target users. Like personal accounts, Facebook pages are open to the public, but you can also get fans to like companies, brands, celebrities, philanthropists, and organizations. Fans can stay up-to-date on newsfeed pages, while companies can increase brand awareness, deploy and track ads, gather detailed audience insights, and chat with users seeking customer service. I can.
In the sections that follow, you’ll find all the information you need to get the most out of Facebook marketing. Whether you’re a Facebook page user for years or just getting started, this is a comprehensive guide to help you.
- Interesting followers of your friends and family (and their friends and family).
- Personalize your business.
- Helps potential customers contact you directly.
- You risk violating the provisions of Facebook services and deleting your account.
- Your family and family may not be your main demographic.
- You cannot post ads with links to online booking or other pages on your website.
- Scale can be difficult.
Instagram is becoming more important as a sales channel, especially for young people and women. The base of influencers who disseminate information has expanded, and it is being used by a wide range of companies regardless of size. Instagram is one of the SNS, and it is a service that mainly posts photos and videos.
Since it is more visual-oriented than traditional SNS, many users take and post fashionable photos.
The popularity of Instagram can be seen from the fact that the word “Instagram” is born.
Nowadays, there is even a profession called “Instagrammer” who makes money by using Instagram.
In addition to personal use, there are now cases where companies use it for promotions.
Twitter is a deep-rooted SNS that is popular among young people in all over the world. There are many cases where companies use it for marketing. This time, I’ve summarized the basic knowledge and basic terms of Twitter that marketers want to keep in mind.
The total number of users in the world exceeds 300 million, making it one of the most popular SNSs.
The main function is a simple one that posts text (= tweet) up to 140 characters at a time. However, because it has the characteristic that the first tweet sent by the “retweet” function is spread to other users one after another, it can be said that it is more diffuse than Facebook and Instagram.
Also, unlike SNS, which is connected by approving accounts, it is often the case that users who tweet their favorite tweets are unilaterally followed (a function like registering favorites). One of the attractions is that you can easily interact with people you don’t know at all because you are connected by hobbies and interests
LinkedIn is one of the world’s largest business-focused social networking services, launched in May 2003. Silicon Valley companies are also nice.
As of July 2015, the number of registered users has exceeded 380 million worldwide. The attributes of users are mostly from young employees to managers, and the genre is more in the IT / financial industry.
The concept is ” to increase the productivity of professionals around the world and connect them to be more successful.” It’s very clear and feels good.
If you are an individual user, you can connect with people in the same industry and occupation and expand your work network. There is also a function for people who are thinking of finding a job or changing jobs to collect company information and contact companies.
Not only individuals but also companies can create pages, which are used to appeal their business and services. In addition, some companies are using it as a direct recruiting tool because they can approach users who have published their careers and skills.
- LinkedIn features
- Professional network
- Relationships with other users include colleagues, bosses, and business partners
- The purpose of use of users is public self-introduction function tool, business interaction
- It has become. Roughly speaking, it feels like a business-specific SNS. It is different from general SNS where you share your life with your friends.