In this article, I will introduced the difference between email marketing and social media.
Which Digital Marketing Tools Will Benefit?
No digital marketing channel is as valuable as an email program. You might think that this is because we offer an email service, but it’s more proof than theory. E-mail has the highest return on investment (ROI), with an average return on investment of $ 42 for a $ 1 investment .
On the other hand, the ROI of social media is not well understood. It is difficult to measure ROI, and each company measures its effect with its own index.
According to Statista data , marketers believe that using email has a higher ROI than free / paid social media.
So if you’re trying to spend money on marketing, focus on email marketing and use social media as support.
More than 50% of the customers surveyed said they were influenced by social media when shopping. Customers who receive product emails check their Facebook and social media accounts for reviews, comments, and feedback before making a purchase. As a result, social media still plays an important role in promoting sales.
Social media is characterized by being spread. Every post ( even a silly post about a grammatical mistake ) is spread more and more and shared to a global scale. Emails are never shared or posted to the public (except when forwarded). It will only be sent to the recipients you subscribe to. As a result, email content is extremely unlikely to be “spread”.
Combined email marketing and social media
Did you know that customers who reach both email and Facebook ads are 22% more likely to buy?
Email marketing and social media marketing work together like bread and butter, if used well-strategic. If not used correctly, it will be like buttering bread with a large spatula. You can use the following strategies to create a delicious, tan-colored digital marketing toast.
1. Find new customers using the recipient list
Use the current customer list to target and extract similar demographics on Facebook and Instagram . Facebook allows you to find people with similar tastes and habits from the characteristics of your current customer list.
The target thus obtained is more likely to be interested in the business because it has similar hobbies and tastes to existing customers. Some of your targets may already be interacting with your brand in some media.
Next, target the extracted people for relevant ads and encourage them to favorite social pages, visit websites, and buy products. Develop a strategy like this to attract new customers.
2. Retarget the customer
Retarget your customers
Retarget your ads based on what your customers are doing with your campaign emails.
For example, if you send an email promoting your product, retarget users who opened the email but didn’t make a purchase.
3. Use social media to increase your email recipient list
The destination list is not just created using the website registration form . With social media, you can invite your followers to your newsletter in two ways:
Place ads for lead acquisition on free social media posts and direct your followers to your landing page. If a particular post is highly engaged, pin it to the top of your profile so that your visitors see it first.
Set up lead ads to make the sign-up process for your e-mail newsletter seamless. Lead ads allow followers to sign up for mailing lists without leaving the page, simplifying the process.
Email marketing and social media marketing are great …
Both are difficult to attach. After all, both email marketing and social media marketing should be done. Like email and SMS, it’s valuable to all communication channels.
There is no surefire way to combine digital marketing campaigns, but using a combination of channels will make most marketing activities more effective.
Take advantage of your email marketing and social media strengths and avoid the weak points. If your customers prefer to communicate by email, give priority to email. And if your customers prefer to communicate through social media, keep your social pages up-to-date and responsive.
Email marketing and social media are the strongest digital marketing channels. When used correctly, it can be incredibly effective.