Facebook Ireland has launched a new campaign to educate users on how to identify and report hate speech on the platform.
There are three questions in the video tutorial: What is hate speech? How to stop hate speech? How is hate speech reported?
It will be broadcast on the news streams in Ireland starting today. It aims to help Facebook users understand, identify and report hate speech.
Commenting on the launch of the campaign, Dualta Ó Broin, Head of Public Policy for Facebook Ireland, said: “We have a zero tolerance policy against hate speech on Facebook, but we understand that this does not mean zero occurrence.
“We have worked hard and invested substantially in deploying the right tools and technologies to identify and remove any content that is against our hate speech policy,” he said.
“We are encouraged to see a strong AI detection rate, and also encourage our users to continue reporting hate speech to improve and maintain a positive user experience for everyone on the platform.”
Facebook worked with the Irish Network Against Racism (INAR) on the campaign.
INAR Vice President Claudia Houreau said she welcomed the step Facebook has taken.
Speaking at RTÉ’s Morning Ireland, he said it was about making these areas safe for everyone, not just ethnic minorities.
He said it is everyone’s responsibility to invite people to hate speech online and use existing structures to report it.
He said initiatives like this would improve community standards and the way people use the platform.
He said there has been a significant increase in online hate speech since last year.
“Some of them are very instinctive and hateful.”
Ms. Houreau said she did not think there was too much responsibility on people, as it is up to everyone to educate themselves and get better.
She said that defending herself is usually left to the person at the end of hate speech.
“We cannot count on the victims to always stand up for them. We have a responsibility to expose the events and make our society fairer and safer.”
He said online platforms like Facebook could offer as many initiatives as possible, but that would be “disappointing” if people didn’t take on the responsibility of being better allies.