How to check Twitter trends and how to use them for business?

Twitter has gone beyond the framework of social media (SNS) and is now so important that it can be seen as an infrastructure.

Since Twitter can be used anonymously as well as real name, it is easy for users to post their true intentions, and it is suitable for collecting the true intentions of users who are candid about products and services.

This time, we will introduce how to check the “Twitter trend” among such Twitter and how to utilize it for business.

What is Twitter Trend?

Trends are determined by an algorithm, and by default they are customized based on the account you are following, your interests, and your location. Instead of the topics that have been talked about in the last few days or today, the topics that are currently in the spotlight are selected, so you can find the latest hot topics on Twitter in real time.

How to check Twitter trends and how to use them for business?

Twitter has gone beyond the framework of social media (SNS) and is now so important that it can be seen as an infrastructure.

Since Twitter can be used anonymously as well as real name, it is easy for users to post their true intentions, and it is suitable for collecting the true intentions of users who are candid about products and services.

This time, we will introduce how to check the “Twitter trend” among such Twitter and how to utilize it for business.

It is a convenient function that allows you to instantly know “what is being talked about now” and “what kind of topic is being talked about”, and is used daily in Twitter apps.

Keywords included in the headlines of specific events, articles featured in Yahoo! News, and keywords related to TV broadcasting tend to be trending.

In business, it is possible to expose to many users by entering a trend, so in short-term campaigns etc., we often devise a strategy aiming for a trend.

How to check Twitter trends

You can use the official Twitter app to find out about Twitter trends.

You can display related posts by clicking the trend keyword, so you can check what kind of posts are posted for the keyword.

However, since the trends on the Twitter app are the trends at the time of browsing, you cannot check the trends about the past or the data that analyzed them.

One way to investigate past trends is to use tools and services independently developed by other companies.

Typical services include “Twitter Trend” and “Twittrend”. With these services, you can even go back to trends a few days ago.

Deep dive and analyze Twitter trends

Twitter trends cannot be used as valid data simply by looking up the keywords that have become a hot topic.

Users “what kind of reaction is being shown”, “what kind of keywords are taken up in relation to the topical keywords”, and “what kind of images and videos are posted”. You can get an overall picture of the trend by analyzing the information related to the trend keywords such as.

Social listening tools are good at grasping such Twitter trends and analyzing information accompanying the trends.

Social listening tools allow you to collect trends on a particular Twitter account, derive useful insights from them, and find a valid approach to your business.

What is a social listening tool?

A “social listening tool” is a tool that collects and analyzes data posted from all media.

It is indispensable for collecting and analyzing data on services, products, and consumer behavior related to the company from the huge amount of real consumer voices posted all over the world every day, and utilizing it for marketing measures and promotions. .. By collecting and analyzing consumers’ true intentions not only with their own accounts and services but also with all keywords and making them visible on the dashboard, it can be used for various analyzes such as campaign effect analysis and positive / negative analysis.

Analyzing Twitter Trends with Social Listening Tools

In addition to the functions that can be used with general social listening tools, the social listening tool “NetBase” provided by our company is not only a function that derives the user’s interests with AI and a search centered on keywords, but also a Twitter user ID. It is also possible to perform specialized analysis.

Since it is a tool with strong analysis functions, it is used as a social analytics tool.

Popular keywords / top hashtags

By using the same hashtag at the time of the event, or by using the same hashtag every year, it may be easier for posts to enter the trend without being dispersed.

Sentiment analysis

“Sentiment analysis” analyzes “what kind of emotions users have” with respect to trend keywords.

About 80% of the total are positive keywords such as “enjoy” and “excitement”. On the other hand, negative keywords such as “dislike” and “scary” are also posted, and it can be seen that the negative impression about etiquette problems is gradually increasing.

“Sentiment analysis”, which allows you to find out how users react to a specific topic or keyword, can be used to check the reputation of your brand or service, market research, and so on.

In this way, with the social listening tool NetBase, you can discover trend keywords centered on specific keywords and analyze them by fluffing them.