SNS (social media) has become an indispensable part of web marketing.
Many companies have begun to utilize various social media such as Facebook and Twitter, and the number is expected to increase in the future.
There is no doubt that SNS marketing / social media marketing (SMM) is one of the mainstream web marketing today. If you are looking to implement it, you will need to take immediate action.
This article is a guide to those who are thinking about incorporating SNS marketing and SMM, asking questions about what to do and how to proceed.
Why and Benefits of Social Media Marketing (SMM)
Why is marketing using social media so popular? Purely, having a huge number of users is the most powerful factor, but there are four possible benefits associated with it.
Let’s look at each one.
- It becomes possible to form a community
- Increased affection for the brand (branding)
- Dissemination of various information
- Contributes to lead acquisition and conversion increase
It becomes possible to form a community
Social media marketing connects businesses and users in one circle through engagement. The result is a community with deep relationships that traditional media couldn’t form.
A deeply connected community allows for closer communication, allowing businesses to react faster to actions (UGC) from the user side, for example. Naturally, if communication becomes active, the feeling of familiarity with the company will increase.
In addition, there is a high possibility that UGC will occur, such as mentioning the company itself, the company’s products and services, the content transmitted by the company, and exchanging opinions between users. This leads to sharing and diffusion, which is the core of SNS marketing.
Increased brand awareness and dearness
Through the various contents that are transmitted, users become aware of the corporate brand and become more intimate with each communication and engagement.
Although it is a merit that also applies to content marketing, it can be said that the unique feature of social media is the closeness of distance. When you receive a direct reply from a brand or an engagement such as a like or retweet, users tend to have a psychologically close image and feel attached to it.
You can send all kinds of information including news and support
With social media, you can efficiently convey a wide variety of information with different coat colors to users.
It is of great value that almost all kinds of information, such as newly created content, event advertisements, and announcements of new products, can be disseminated to the community or the world through the medium of social media.
For example, customer support is an example of specific information dissemination. It is possible to collect opinions on products and services sent from the user side and to promote close communication such as consultation counters and complaint handling, and as a result, a sense of trust in the company / brand is fostered.
Contributes to increasing inquiries such as leads and conversions
Social media marketing also contributes significantly to lead acquisition.
Through high-quality content and campaigns, you can lead to a company profile that leads to lead acquisition, or you can send it to the website that you operate. In addition, on Facebook, Instagram, etc., you can set a shop section in the profile of the company page, so you can create a smooth purchasing process that allows users to easily check and purchase products and services.
How to make SNS marketing / SMM strategy (6 steps)
The benefits mentioned above will not be obtained by simply posting content on SNS. It requires a solid strategy based on research and analysis. To maximize the benefits of social media marketing, start with a polite strategy setting before you go live.
1. Set goals and objectives
As it applies to business in general, social media marketing cannot operate properly without setting realistic and appropriate goals. We recommend using the “SMART” rule to prevent meaningless goal setting that prevents maximization of results.
here are three main goals of social media marketing.
Attract customers, get leads
This is a big goal, so be sure to use SMART’s rules to set goals that suit your company.
2. Set and investigate the target (persona)
The same is true for all marketing activities, but in social media marketing as well, you need to set what kind of person you want to target, that is, a persona .
Once you decide what kind of person is your company’s persona, you will be able to properly approach their needs, interests and interests.
3. Choose the right platform
Which platform to use in SNS marketing is a very important issue.
If you choose your own company or a platform that has a low affinity for products and services, the effect you get may be significantly reduced.
4. Set KPI
It is a KPI (Key Performance Indicator) required for all marketing activities, but of course it must also be set for marketing on social media.
Once reviewed, KPIs are a guideline for step-by-step evaluation that should be achieved before reaching the goal. With this guideline, it becomes clear whether the path to the goal is correct or whether it is okay to proceed as it is.
5. Investigate competing accounts
Finding out what social media, what content, and who your competitors are targeting (personas) is essential in social media marketing. The benefit of a competitor’s research and analysis is a deep understanding of what potential customers expect from their business domain.
6. Create a posting schedule
One of the most important points in social media marketing is to post content on a regular basis. If the post is delayed or delayed in the middle, the effect cannot be maximized.
Create a calendar-style posting schedule to deliver quality content on a regular basis.
We recommend that you use some kind of tool for the calendar to write the content and posting schedule. With Excel, Google Sheets, and other social media marketing tools, you can easily schedule posts.
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