What is SNS marketing?

As the name implies, SNS marketing refers to marketing methods that utilize social media (SNS).

Twitter, Facebook, Instagram, and LINE are listed as typical SNS, and compared to the world, Twitter usage rate is high in US.

You can use these SNSs to increase your branding and awareness, and analyze consumer needs from SNS posts.

Why you need SNS marketing

SNS is now indispensable for consumers.

From the era when WEB and offline word-of-mouth was emphasized, the era has changed to emphasize the reputation in SNS, and the influence of SNS on decision making and purchasing behavior is increasing.

Especially in the younger generation, this tendency is remarkable, such as searching on SNS to check the reputation and then purchasing and using, instead of searching for products.

In addition, the impact of word-of-mouth on SNS on companies and services is extremely large. This is not only a positive aspect that positive word-of-mouth communication about services is spread on SNS and contributes to a significant increase in sales, but also a negative aspect that a negative image is diffused, leading to a decline in corporate image and sales. I also have it.

In this way, SNS marketing is indispensable for understanding the impact of SNS on business in-house and taking appropriate measures.

Analysis of effectiveness of campaigns and SNS advertisements

After implementing marketing measures such as advertisements and campaigns using SNS, you must evaluate the engagement and ROI (return on investment) of the marketing measures.

Engagement about your company’s posts can be analyzed by the analysis tools provided by each SNS, but the functions are limited and it is not suitable for detailed analysis. That’s where social listening tools specializing in SNS analysis come into play.

The social listening tool is a tool that collects and analyzes the posts to be analyzed in real time from the huge number of posts on SNS.

What is a social listening tool?

With social listening tools, you can extract only the posts you need for analysis from a huge number of posts and analyze those posts from different perspectives.

Various analysis methods such as positive / negative analysis, brand competition analysis, attitude change analysis, influencer analysis, etc. can be performed.

By thoroughly analyzing the effectiveness of campaigns and advertisements, you can understand the effects and issues, and lead to optimization of advertising costs and maximization of profits.

Risk monitoring

It is no exaggeration to say that the burning of companies has started from SNS these days.

Nowadays, SNS has become an influence to determine the brand value of a company and greatly influence the corporate image, so it is essential for a company to monitor the reputation of SNS and regularly observe the reputation of its products and services. I can’t.

You can also use social listening tools for this SNS monitoring.

Register keywords related to your company in the social listening tool, and set to notify you of alerts when the number of posts moves differently from normal times. That way, the person in charge will be able to notice the change immediately and consider how to respond.

Even if the change in the number of posts is positive, you can take advantage of their reputation for further business and branding.

Content that has become a hot topic is immediately created on blogs, etc., and secondary information is spread. It is necessary to have such a system in place in order to deliver official information to users.

If you’re considering using social listening tools for risk monitoring, it’s important to note that the information is real-time.

Depending on the tool, there may be a time lag between the acquisition and display of information. In order to accurately capture changes in the number of posts, you should select a tool with a small time lag. Our social listening tool, NetBase, can analyze SNS data in near real time.

Summary

Social listening tools are indispensable for SNS marketing.

If you are interested in how to use the best social listening tools for your SNS marketing activities, please feel free to contact us.

We propose the use of social listening tools that SNS analysis specialists contribute to effective SNS marketing.