Follow last purchase Following a newsletter that created the Inception Revue, Twitter began broadcasting newsletters directly from its platform. Earlier this month, Twitter had bought the Dutch email newsletter service, and some users have now been able to sign up for the publishing tool. But, by to TechCrunchThe company has now reverted Revue’s offer to its private beta, which means users who haven’t registered yet will have to wait longer for the feature.
However, if you are one of the lucky few who can sign up for this feature, you will still be able to use it.
Newsletters are a form of email-based updates by organizations about their company’s news and other interests. So Twitter – short form, character-limited platform – why should you care about the same thing? When the newsletter platform is finally launched, the value of tweets is predicted to increase as writers use this limited space to gain subscribers. Subscribers will then be able to read the entire content in newsletter format – something that the 240 character tweet has blocked.
The feature will soon be added to Twitter’s Menu bar and will be accessible by clicking the ‘More’ option. Authors can prepare their newsletter and add or drag the latest tweets if they wish. Currently, users can manually add subscribers’ email addresses or import a list of them from a CSV file or Mailchimp. It also allows users to schedule their newsletter distribution in advance. However, all these features were already part of Revue when it was an independent startup, and as of now, no new features are visible after Twitter’s purchase.
Twitter also advertised that writers and publishers can earn from paid subscribers as well as exposure. As mentioned earlier, Twitter itself will earn a 5% cut from those subscribers. This is part of Twitter’s expansion of revenue modes from ads to other features.
Frankly, Twitter doesn’t think this feature is ready to be rolled out to a wider audience right now. Its short-term launch could have been a tester – to see its popularity and efficiency – but it quickly pulled back. Whether the task is canceled or restarted has not yet been announced.