SEO measures is an abbreviation for Search Engine Optimization, which is a method for gathering access from search engines such as Yahoo! and Google
By applying SEO measures to the corporate homepage, you can efficiently increase the ability to attract customers.However, SEO measures are not difficult if you have a solid understanding of the essence of search engines such as Yahoo! and Google.Rather, it is a feature of SEO measures that even beginners in the PC and Web fields can easily execute it, and if they take it seriously, they can achieve surprisingly large results.This time, while tracing the basic knowledge of SEO measures, advantages and disadvantages, and the transition of SEO measures so far, how can we create a corporate homepage that contributes to attracting customers for 10 to 20 years and grows the company? I will explain.What are SEO measures? Easy-to-understand explanations for beginners on the basics of attracting customers on the corporate website for 10 to 20 years
In fact, even when we receive consultations from new customers, we often hear people say, “I don’t know about SEO measures!” And “The current homepage cannot attract customers from Yahoo! and Google. There will be no.However, SEO measures are not difficult if you have a solid understanding of the essence of search engines such as Yahoo! and Google.Rather, it is a feature of SEO measures that even beginners in the PC and Web fields can easily execute it, and if they take it seriously, they can achieve surprisingly large results.This time, while tracing the basic knowledge of SEO measures, advantages and disadvantages, and the transition of SEO measures so far, how can we create a corporate homepage that contributes to attracting customers for 10 to 20 years and grows the company? I will explain.
Explaining the mechanism of the search engine from the basics
In order to effectively promote SEO measures, first let’s firmly understand how search engines such as Yahoo! and Google work.Search engines send computer programs called crawlers to each homepage to read the contents of the page.This crawler is responsible for reading the contents of each homepage and collecting information.
The information collected by the crawler is indexed on the search engine server.
After reading the content of the page, the crawler takes the data back to the data server at the search engine headquarters.And if the content of the page is written about “Sightseeing in Kyoto”, register it after organizing it by linking it with keywords such as “Kyoto” and “Sightseeing”.This work is called an index .The index is easy to understand if you imagine the work of organizing books purchased by the library by field and arranging them on the bookshelf.Non-indexed pages will not appear in search results because they are not stored on the search engine headquarters data server.In the previous analogy, the books are not lined up on the bookshelf, so they cannot be read or borrowed at the library.
Aggregate pages related to keywords and create search results
After that, when the user searches for “Kyoto sightseeing”, the search engine selects pages related to “Kyoto” and “sightseeing” from the huge indexed page group, and searches them collectively. Create the result.The search ranking (ranking) at that time is automatically determined by the formula in the search engine. This formula is called an algorithm .In the analogy of a library, imagine a user asking a librarian, “After that, the librarian will hand over several books to the user, saying, “I recommend these bookssuch as what conditions are matched to be displayed at the top of the search, are private information, and only Google employees are fully aware of it.
Yahoo! also uses Google’s algorithm
United State search engine shareThe two major search engines in US are Yahoo! and Google .These two alone account for more than 90% of US search engine share.Therefore, if you take SEO measures in US, there will be no problem if Yahoo! and Google are ranked high in the search.In addition, since Yahoo! currently uses Google’s search engine, the two search rankings are basically the same. In other words, if you get the top search on Google, it will be automatically displayed on Yahoo !, so there is no problem if you can capture even Google with SEO measures.For the time being, Microsoft’s Bing is a search engine that does not depend on Google’s technology, but the current situation is that its share is only a few percent.There is no change in the situation where Google should be the top priority in SEO measures .